RTP, SIC and TVI are the latest broadcasters to receive free-to-air media rights for Euro 2012, this time in Portugal.
As content partners with UEFA, they will also be able to enhance the coverage of the tournament in the country.
UEFA announced that the free-to-air package would mean that each broadcaster would show 19 live matches (including the opener and final) as well as highlight programs for all 31 games.
All 19 matches will also be available live on all the content partners’ varying mobile and internet platforms.
The latest deal adds to the already strong coverage of Euro 2012 in Portugal. Sport TV has an agreement for the pay rights that allows for every game to be aired live along with highlights packages and dedicated magazine programs.
FOX Sports Doubles Down on UEFA Action
FOX Sports will replace DirecTV as the U.S. broadcaster of Europa League action.
MLS Expands Matchday Live Offerings
With MLS Matchday Live already proving popular on PCs and iPads, this new announcement will bring more viewers around 200 live games with interactive video content on two new devices.
The subscription-based service will also provide highlights packages and previous MLS games in HD quality as well as league statistics and fixtures via Roku box, Roku 2 box and Panasonic Viera TVs.
“As a sports league and business it’s important to remain cutting-edge when it comes to
Working with NeuLion and adding viewing access to these new connected devices, complements the MatchDay Live offering on the PC and iPad. Our fans are eager to engage in this ‘big screen’ experience on Roku devices and Panasonic Viera Connect TVs. Allowing fans the ability to choose their preferred viewing device is expected to drive more subscriptions,” MLS digital strategy director Chris Schlosser said in a statement.
“Bringing MLS content to Roku and Panasonic Viera Connect TVs furthers the trend of multi-screen viewing,” added Marc Sokol, executive vice president of NeuLion. “NeuLion’s platform is able to connect viewers on all Internet-enabled devices and the company’s architecture is fully integrated, allowing seamless delivery of content. As the marketplace expands, more and more devices will be introduced and it’s important to be able to scale to this demand.”
By INSIDER’s Christian Radnedge
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