(WFI) The Confederation of North, Central America and Caribbean Association Football has announced that Traffic Sports has secured the sponsorship rights to all its properties through 2022.
The deal makes the leading sports event and management company CONCACAF’s official corporate partnership agency.
The multi-year renewal agreement includes rights to the next four editions of the biennial Gold Cup and seven additional seasons of the annual CONCACAF Champions League.
It also incorporates rights to all other confederation events including youth tournaments, Olympic qualifiers and futsal.
Announcing the renewal, CONCACAF president, Jeffrey Webb said: “During the past year they have contributed tremendously to our mission of developing the game at all levels by aligning our properties with companies that want to become true partners of our sport. We look forward to years of successful partnership.”
Under terms of the renewed deal, Traffic Sports will continue to package and market all CONCACAF properties globally, with assets that include field of play branding, use of tournament marks, unique experiences, and hospitality, among others.
Financial terms of the deal were not disclosed.
“We are grateful to CONCACAF for entrusting Traffic with the continued development and growth of its corporate partnership program,” said Aaron Davidson, president of Traffic Sports USA.
“Over the first 17 months of our current agreement, we have focused on laying a new foundation for the region’s flagship tournaments, the Gold Cup and Champions League.
“And now after growing Gold Cup sponsorship over 50% in 2013 and validating the CONCACAF Champions League as the most important professional club tournament in the region, we are very well-positioned to exponentially grow the Confederation’s corporate partnerships over the next two World Cup cycles.”
Traffic Sports, based in Sao Paulo, has nearly 34 years of experience in the sports event and management business.
It is currently handling commercial rights for the 2013/14 and 2014/15 seasons of the CONCACAF Champions League.
Previously, it has organised and commercialised numerous international football events, including previous editions of the Gold Cup, CONCACAF qualifying for the FIFA World Cup. It has done similar work with South America’s Copa Libertadores, Copa Sudamericana, Copa America and CONMEBOL’s World Cup qualifiers.
By INSIDER editor Mark Bisson
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