United supporters’ green and gold scarves are worn in protest against the Glazer family’s ownership of the club (Getty)

(WFI) Sharp will sponsor Manchester United’s second alternative team shirt.

Manchester United Supporters Trust has the electronics giant aboard its campaign to wrest ownership of the club away from the debt-ridden Glazer family, reports Marketing Week.

Sharp is the second former Man Utd sponsor to back the fans group, a move MUST hopes current team sponsors will make as well.

“In effect we’re asking [existing sponsors] and potential sponsors to choose between the fans or the Glazers,” a MUST spokesman told the London-based magazine.

Sharp will lend its name to a green and gold shirt, the latest product designed to cut into the Glazers’ merchandise revenue. Proceeds will benefit the Prostate Cancer Charity.

The electronics company had a shirt sponsorship with United between 1982
and 2000. MUST has already partnered with former Man Utd sponsor
Betfred.

Sponsorship swap nets player hefty fine
SV Hamburg striker Paolo Guerrero plays in one expensive pair of shoes.

Sportbild reported that the Peruvian’s recent choice of footwear will cost him $14,000.

Guerrero
played two Bundesliga matches in Nike boots despite his team’s contract with
Adidas, leading to the fine from SV Hamburg. The 26-year-old, it turns
out, boasts his own deal with Nike.

“I want to concentrate on
playing football,” he was quoted by the German newspaper. “Instead I
have to keep on paying fines although I don’t want any trouble.”

New marketing head for English FA
The Football Association has a new marketing head in the wake of England’s disappointing World Cup.

Adrian Wells joins the FA from Procter & Gamble after Simon Freedman left the post in August for mobile carrier O2.

“The
FA needs informed, vibrant and engaging marketing to reach a wider
range of audiences, so I am delighted we have been able to appoint
someone of Adrian’s caliber and track record to help us achieve this,”
said Julian Eccles, the FA’s group director of marketing and communications.

Promotion of the FA Cup, Wembley Stadium and the English national team is part of Wells’ brief.

Football League lends a helping hand

The Football League will do its part to better the 72 communities across England and Wales in which its clubs play.

Title
sponsor npower this week unveiled its “Home Team Heroes” initiative, a
three-year deal that will spend a total of $3.2 million in one of three
ways.

Fans have until year’s end to vote whether they want a respect
training workshop, a youth soccer training program or a park clean-up. The Football League Trust will help each of the 72 clubs to implement whichever project its community chooses.

“Football League clubs are an integral part of their local communities, demonstrating that football has the power to make a difference to peoples’ lives,” said Football League Chairman, Greg Clarke.

Volker Beckers, RWE npower’s CEO, said: “This scheme is all about giving power to the fans. As a new sponsor, we didn’t want to come in with a ‘one size fits all’ approach.

“Instead, we’re asking the communities around each club to vote and tell us which option suits them best.”

Sponsor for Major League Soccer’s Whitecaps
Vancouver’s MLS expansion franchise has its second major sponsor.

BMO Financial Group

will extend its partnership with the Whitecaps for another four seasons after supporting the club in its USL-1 and USSF D-2 days.

The team opened training camp Monday ahead of its March debut in the MLS.

D.C. United ink new deal
EIRO Research is the latest sponsor of D.C. United.

The Dallas-based maker of nutritional supplements and skincare products
announced Thursday its partnership with Washington D.C.’s MLS club.

“There are a lot of parallels between D.C. United and EIRO Research,” EIRO president Dave Fleming said.

“I feel like both organizations have a commitment to excellence that is
apparent in everything we do. We want to set a standard for our industry
just like D.C. United has set the standard with their proven track
record.”

D.C. United has won four MLS Cups, the most of any team.

CIBC builds on World Cup success
CIBC didn’t get enough football this summer in South Africa.

After sponsoring CBC’s coverage of the 2010 FIFA World Cup, the Canadian finance giant will again cash in on the sport’s popularity, this time through a sponsorship agreement with Visa in the retail banking category during the 2014 World Cup in Brazil.

“In 2010 we witnessed the passion and excitement of soccer fans across Canada and worldwide for the FIFA World Cup,” CIBC executive VP of marketing Stephen Forbes said.

“CIBC is proud to be able to bring the energy, passion and excitement of the world’s game to Canadians again in 2014.”

Big boost for Scottish teams
A pair of sponsorships will help fuel Scottish football in the coming years.

BairnsTrust announced Thursday the bank would lend financial support to the Falkirk Academy based at the University of Stirling.

Meanwhile, Stirling Albion F.C. revealed a name change for its Forthbank Stadium. The team now calls the Doubletree Dunblane Stadium home after a partnership with the Hilton-owned hotel chain.

Irish agency leverages Premier League website
An Irish advertising agency is in charge of the country’s online sales for the Premier League.

Ad2One Ireland announced Tuesday a partnership that makes the company exclusively responsible for selling ads, sponsorships and promotions for Premierleague.com to Irish businesses.

“The Premier League provides a strong outlet for brands trying to engage with sports fans across all age sectors from teens upwards,” Ad2One Ireland manager Roddy Walsh said.

“As well as banner ads we are offering a range of promotional opportunities including display advertising, sponsorship, home page takeovers and other branded elements.”

According to Irish website Business & Leadership, the site draws 18.5 million page views a month in Ireland.

World Cup CEO at Arabian Sponsorship Forum
2010 FIFA World Cup CEO Danny Jordaan will speak at the 2010 Arabian Sponsorship Forum next month in Abu Dhabi.

Businesses looking to boost their sponsorship profiles will gather in the UAE capital for the Dec. 8-9 conference organized by Professional Sports Group on the eve of the 2010 FIFA Club World Cup in the capital of the United Arab Emirates.

“The event will offer 350 delegate invitations this year and we expect these to sell quickly,” Professional Sports Group CEO Jamie Cunningham said.

“We hope that the Forum will demonstrate to companies the real business returns that are attainable through integrated and professional sponsorship strategies.”

Jocelyn Robiot, senior VP of global sports marketing for Adidas International, will join Jordaan as one of five keynote speakers.

By INSIDER’s Matthew Grayson

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