(WFI) Proske Sports will lend support to Coca-Cola during the Euro 2012 championships in Poland and Ukraine.
The event specialist will manage more than 14,000 tickets for the tournament’s top sponsor as well as all hospitality activation within the host countries.
“We have focused all our attention on working with Coca-Cola at UEFA Euro 2012, and we are delighted to provide first class hospitality for one of the world’s leading brands,” managing director Rene Proske said.
“We already work in Poland and Ukraine and employed nationals from both countries so that we have in-depth local knowledge in what is a burgeoning international market.”
Proske provided similar services to Coke during the 2006 FIFA World Cup in Germany and UEFA Euro 2008 split between Austria and Switzerland.
MLS Union lands shirt sponsor
One of the world’s largest bakers is Major League Soccer’s newest shirt sponsor.
The Philadelphia Union announced a four-year, roughly $12 million deal this week with Bimbo Bakeries USA, a business headquartered in nearby Horsham but with its parent company in Mexico.
“The Union brand is about authenticity and you don’t get more authentic than Bimbo,” Philadelphia Union CEO Nick Sakiewicz said in a statement.
“We’re honored to partner with a major international company with a rich soccer tradition and longstanding commitment to world class products and outstanding customer service.”
The Bimbo brand also adorns the jersey fronts of Mexican top division teams America, Chivas de Guadalajara and Monterrey as well as Deportiva Sapriss in Costa Rica.
Philadelphia played without a shirt sponsor last season, the Union’s first in MLS.
Columbus Crew Lose Shirt Sponsor
Another MLS club is being dropped by its shirt sponsor. The Columbus Dispatch reports that paint-maker Glidden will no longer
pay to have its logo on the front of the Crew’s jerseys.
“Their industry has been really affected by this economy and they’re not going to be on our jersey this year,” club president Mark McCullers told the newspaper.
McCullers said he expects Glidden to remain a partner but just not at the same level. The company paid $1 million annually since 2008 for the shirt sponsorship.
The news comes less than a month after reports that Best Buy would not renew its shirt sponsorship of the Chicago Fire.
Blackpool search for stadium sponsor
Blackpool are the latest of English football’s top tier clubs to consider a stadium sponsor.
Marketing Week reports that the Premier League newcomers are hoping to sell naming rights to capitalise upon the club’s top-flight status.
“With one of the smallest grounds in the Premier League, it’s the club’s responsibility to maximize the potential of all available commercial opportunities, in order to continue developing the stadium, strengthening the squad, and establishing the facilities that will help to ensure Blackpool Football Club continues to compete in the best football league in the world,” the team said in a statement.
The Tangerines’ Bloomfield Road would be the fourth Premier League stadium to undergo such a name change, alongside Arsenal’s Emirates, Bolton’s Reebok and Stoke’s Britannia stadia.
Blackpool could add the sponsor to the existing stadium name or totally rebrand the venue.
By INSIDER’s Matthew Grayson
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