Dec. 30 – David Beckham may have retired but his business ventures continue to impact the global football business.
His bid to bring an MLS franchise to Miami is gaining steam. In 2014, a location for a new stadium and final negotiations with private developers will take place. One of the potential sites for the 25,000-seat stadium is PortMiami. No public funds will be used to finance the project, according to Miami-Dade County.
Beckham has the option to purchase a franchise at a deeply discounted rate as part of his original player contract with the L.A. Galaxy. NBA star LeBron James is said to be joining the investment group.
The former England and Manchester United star’s Miami team, which will introduce a new Floridian rivalry to the league – after Orlando City starts in 2015 – is set to significantly boost the MLS’ next broadcasting rights deal. The league currently gets $28 million a year combined from ESPN, NBC Sports and Univision, but those contracts are up for renewal at the end of the 2014 season giving commissioner Don Garber the opportunity to grow revenues.
Despite finishing his football career at Paris Saint-Germain in 2013, the 38-year-old will continue his role as an ambassador for the Chinese Super League. He’s expected to make several trips to China to watch games and attend events. It’s all part of the league’s aim of rejuvenating football’s image in China following a string of match-fixing scandals that have brought down some of the game’s top administrators.
In addition to his football-related work, Beckham the brand shows no sign of losing its power. He is certain to be involved in plenty more sponsorship activities that will keep the money rolling in, whilst maintaining his well-groomed international image.
By INSIDER editor Mark Bisson
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