March 2 – Thailand’s largest brewer brings together Real Madrid and Barcelona in a $16.5 million marketing deal… Puma to supply kits and training apparel to Italy’s national soccer teams through 2018… Arsenal and Manchester City strike deal to contest preseason friendly in Beijing’s Bird’s Nest Stadium. INSIDER’s Matthew Grayson reports.

Nov. 5 – Airline refutes senior VP’s earlier comments, says discussions have yet to begin… Manchester United want their own social network to engage with worldwide fanbase… Liverpool land official tool partner. INSIDER’s Matthew Grayson reports.

April 13 – Asia’s premier club football competition today welcomed a major new partner… FIFA appoints “normalisation committee” to run Bosnia federation… UEFA to handle European Championship hospitality sales in host countries for first time. INSIDER’s Mark Bisson reports.

27/1/2011 South Africa’s national team lands shirt sponsor… Fresh twist in Nigerian saga… One of Asia’s top sports marketing firms has a new face in its leadership… 2014 and 2018 World Cups will spur much-needed growth in hospitality industry, according to a new report. INSIDER’s Matthew Grayson reports.