May 28 – Andrew Woodward, a former global head of brand and sponsorship communication for Visa, gives his take on how FIFA sponsors and PRs should react to the latest FIFA corruption scandal.
June 9 – As two World Cup sponsors launch activation events in Brazil today, Coca-Cola and Budweiser join Adidas, Sony and Visa in demanding FIFA deal effectively with the corruption allegations swirling around Qatar’s World Cup bid. INSIDER’s Mark Bisson reports from Sao Paulo.
Feb 25 – After a busy Sochi Olympics, the head of Visa’s global sponsorship and marketing tells World Football INSIDER that the company’s focus is now switching to Brazil 2014. INSIDER’s Ed Hula III reports.
Feb. 14 – FC Barcelona signs extension with Big Cola … Arsenal FC partners with Cooper Tires … Tottenham adds AIA as Premier League kit sponsor
Jan. 14 – FIFA today announced the renewal of its sponsorship deal with Visa through the Qatar World Cup, making it the fifth sponsor to commit to the 2018 and 2022 tournaments. INSIDER’s Mark Bisson reports.
Nov. 18 – Stadium-wide WiFi network will be Cisco’s latest contribution to Real Madrid… Cristiano Ronaldo to serve as a global ambassador of Castrol Edge for another two years… Bank Pekao, Poland’s leading financial institution, signs up for Euro 2012. INSIDER’s Matthew Grayson reports.
Sept. 2 – Visa signs for Soccer United Marketing through 2014… Sony Ericsson says its UEFA Champions League sponsorship will be better leveraged this season… Hyundais a plenty for FIFA Beach Soccer World Cup… Everton and Bolton ink new deals.
May 31 – Four of FIFA’s top six sponsors are expressing disappointment at the slew of bribery allegations now swirling among world football leaders. Visa is the latest partner to say it is unhappy with the crisis-hit governing body. But FIFA marketing director Thierry Weil tells INSIDER in Zurich he is “not concerned”.
28/6/2010 While there is still plenty of World Cup football still to play, off the field FIFA’s main partners and sponsors, including Sony, McDonald’s and Visa, are seeking to maximize the exposure the month-long tournament brings them. INSIDER’s James Corbett reports.
24/6/2010 South African president Jacob Zuma praises national team and says his government will support a 2020 Olympic bid… USA World Cup bid will use Apple technology to impress FIFA inspectors… England fans are biggest spenders of the tournament… More inside. INSIDER’s James Corbett reports from Johannesburg.