June 9 – As two World Cup sponsors launch activation events in Brazil today, Coca-Cola and Budweiser join Adidas, Sony and Visa in demanding FIFA deal effectively with the corruption allegations swirling around Qatar’s World Cup bid. INSIDER’s Mark Bisson reports from Sao Paulo.

Nov. 18 – Stadium-wide WiFi network will be Cisco’s latest contribution to Real Madrid… Cristiano Ronaldo to serve as a global ambassador of Castrol Edge for another two years… Bank Pekao, Poland’s leading financial institution, signs up for Euro 2012. INSIDER’s Matthew Grayson reports.

Sept. 2 – Visa signs for Soccer United Marketing through 2014… Sony Ericsson says its UEFA Champions League sponsorship will be better leveraged this season… Hyundais a plenty for FIFA Beach Soccer World Cup… Everton and Bolton ink new deals.

May 31 – Four of FIFA’s top six sponsors are expressing disappointment at the slew of bribery allegations now swirling among world football leaders. Visa is the latest partner to say it is unhappy with the crisis-hit governing body. But FIFA marketing director Thierry Weil tells INSIDER in Zurich he is “not concerned”.

24/6/2010 South African president Jacob Zuma praises national team and says his government will support a 2020 Olympic bid… USA World Cup bid will use Apple technology to impress FIFA inspectors… England fans are biggest spenders of the tournament… More inside. INSIDER’s James Corbett reports from Johannesburg.