Jan. 24 – Liverpool signs deal with automaker Vauxhall … Paris Saint-Germain extends with an existing partner, while one of the club’s stars gets set to launch a campaign with Volvo.
August 9 – Manchester United teams with Kenyan finance company afb… Football Association of Wales strikes new deal with Vauxhall… Tire Pros hit the pitch in LA… More inside.
May 17 – FIFA completes sponsorship portfolio for 2014 World Cup … UEFA signs seventh global partner of national team competitions … More inside this week’s edition of The Football Sponsorship Column …
Oct. 5 – Hyundai extends naming rights deal with Football Federation Australia… Liverpool sign Misli.com… Npower to let title sponsorship of Football League expire. More inside this edition of The Football Sponsorship Column…
Aug. 5 – Spanish football giants head east to seal strategic partnership… Birmingham City lands new shirt sponsor… Nivea for Men renews with AC Milan… Vauxhall embraces social media.
27/1/2011 South Africa’s national team lands shirt sponsor… Fresh twist in Nigerian saga… One of Asia’s top sports marketing firms has a new face in its leadership… 2014 and 2018 World Cups will spur much-needed growth in hospitality industry, according to a new report. INSIDER’s Matthew Grayson reports.
20/1/2011 Orange becomes Euro 2012 telecoms partner in 11 countries… Epicenter K is Ukraine’s first national sponsor for UEFA tournament… German team taps temporary stadium builder… Scottish FA inks deal with Vauxhall… Sponsor for US women’s league. INSIDER’s Matthew Grayson reports.
11/1/2011 The Home International Championships may be reborn after the England team’s new sponsors, Vauxhall, today indicated their keenness to see the 127-year-old tournament revived. INSIDER’s James Corbett reports.
7/1/2011 The Spanish footballing giants are the top-earning club with a $866,000 share of FIFA’s allocation of World Cup profits to 400 clubs from 55 member associations… Vauxhall Motors expected to be announced as major sponsor of Football Association next week… MLS newcomers Portland Timbers near season ticket sellout.