Oct. 3 – Ramping up Russia 2018 World Cup sponsorships will be one of Philippe Le Floc’h’s top priorities
July 20 – Russia’s Alfa Bank is FIFA’s first regional sponsor of the 2018 World Cup.
March 18 – Gianni Infantino attempts to distance himself from FIFA’s scandal-battered past as he set about shaking up the governance of world football’s governing body on Friday. Mark Bisson reports.
March 14 – In Premier League sponsorship first, United aim to expand growth in Asia through partnership with the global lubricant and fuel company.
Dec.9 – FIFA signs its first sponsorship deal since the corruption scandal engulfed world football’s governing body.
Sept. 2 – Manchester United has inked a sponsorship deal with leading IT services company HCL Technologies in a bid to enhance relations with fans worldwide.
August 21 – Manchester United said today its Adidas kit launch, part of a deal worth $118 million a year, is already the most successful in the club’s history.
Aug. 5 – Marathonbet becomes club’s official global betting partner… Adidas responds to “sexist” women’s kit deal criticism.
June 22 – Umbro’s Canadian licensee and distributor owes creditors nearly $41 million and has until August to file a reorganization proposal, INSIDER has learned. Bob Mackin reports from Vancouver.
June 19 – A senior FIFA marketing executive is trying to keeping a stiff upper lip amid the corruption scandal enveloping world football.