June 9 – As two World Cup sponsors launch activation events in Brazil today, Coca-Cola and Budweiser join Adidas, Sony and Visa in demanding FIFA deal effectively with the corruption allegations swirling around Qatar’s World Cup bid. INSIDER’s Mark Bisson reports from Sao Paulo.
May 16 – Also: Arsenal extends with Citroen … Sony launching social platform for World Cup.
Apr. 3 – Also: IFAB approves updated goal-line technology manual.
Jan. 17 – Brazil under pressure as it prepares to host the World Cup… Coke launches a new line of “interactive mini-bottles” as part of its 2014 activation… Mourinho wary of Arsenal’s “new-found grit”. Compiled by Nicole Bennett
April 2 – Sony’s PlayStation brand extends its UEFA Champions League deal through 2015, becoming the fifth official partner for the period… Mexico and Honduras punch their tickets for London 2012, leaving only one place to be decided at the 16-nation tournament. INSIDER’s Mark Bisson reports.
June 3 – FIFA president Sepp Blatter reassures FIFA sponsors amid corruption crisis, as Sony is latest to express concern… UEFA shares hospitality duties for Euro 2012… Al Jazeera Sports gets international distribution rights for French football. INSIDER’s Matthew Grayson reports.
May 31 – Four of FIFA’s top six sponsors are expressing disappointment at the slew of bribery allegations now swirling among world football leaders. Visa is the latest partner to say it is unhappy with the crisis-hit governing body. But FIFA marketing director Thierry Weil tells INSIDER in Zurich he is “not concerned”.
April 22 – Editora Abril comes aboard Brazilian World Cup… Qatari club competition inks Sony, 51 East… Spanish Euro 2012 TV rights decided… More inside. INSIDER’s Matthew Grayson reports.
27/10/2010 The FIFA cash-for-votes bidding scandal has Sony reconsidering its World Cup sponsorship… Sony and Coca-Cola partner with Soccerex Global Convention… Chelsea extend Adidas deal… McDonald’s strikes Welsh agreement… Helios Partners Europe launches. More inside…
28/6/2010 While there is still plenty of World Cup football still to play, off the field FIFA’s main partners and sponsors, including Sony, McDonald’s and Visa, are seeking to maximize the exposure the month-long tournament brings them. INSIDER’s James Corbett reports.