Oct. 24 – A strong social media push propelled a wolf named Zabivaka to victory in the mascot race for the 2018 FIFA World Cup.
April 29 – Social media spins a positive movement out of the ugly incident.
April 16 – Arsenal has joined several of the top clubs in the world in launching an official channel on YouTube.
Dec. 23 – UEFA says it is reaching more than 37 million football fans internationally thanks to its growing social media presence… Van Praag re-elected as head of KNVB.
August 8 – Manchester United today expanded its social media presence with the launch of Google+, Instagram and Renren pages. INSIDER’s Mark Bisson reports.
May 4 – Carlsberg, Orange and Castrol ramp up social media efforts with a month to go until Euro 2012 kickoff… Chelsea FC team up with Formula One team Sauber F1. INSIDER’s Matthew Grayson reports.