4/2/2011 Budweiser on tap for Vancouver’s MLS debut… Sharp and ITV partner through Euro 2012… Liverpool and Standard Chartered share secrets of their “marriage”… Philippine FA puzzled by “Smart” sponsorship. INSIDER’s Matthew Grayson reports.

4/11/2010 Manchester United Supporters Trust has the electronics giant aboard its campaign to wrest ownership of the club away from the debt-ridden Glazer family… New marketing head for English FA… Sponsorship swap nets SV Hamburg player a hefty fine… Football League unveils “Home Team Heroes” initiative. More inside…