March 8 – FC Barcelona signs football’s most lucrative jersey deal… Samsung partnership with Chinese Super League represents “new era”… SAP teams with German football… Rangers sell stadium naming rights… More inside in this edition of The Sponsorship Column.

Nov. 23 – Out with one Qatari brand, in with another on the shirts of FC Barcelona … Denizbank becomes latest Turkish sponsor to sign with Manchester United … Brazil 2014 secures penultimate National Supporter … More inside this edition of The Football Sponsorship Column …