July 1 – Puma today launched its long-term partnership with Arsenal, the biggest sponsorship deal in the north London club’s history.
May 23 – Also: Sportsworld and Traffic Sports team up for joint venture around 2014 World Cup and 2016 Olympics.
Jan. 30 – Arsenal today announced Swiss watchmaker JEANRICHARD as its latest global partner – the club’s third sponsorship deal in two weeks. INSIDER’s Mark Bisson reports.
Jan. 27 – Puma delivered a major blow in its fight to gain ground on Nike by
signing Arsenal to a record deal to become the club’s official kit
Dec. 27 – Italian strike Mario Balotelli has a new deal to wear Puma football boots … Delta Beverages extends an agreement with the Zimbabwean Premier Soccer League.
October 18 – Puma ends deal with South Africa amid scandal… Russian FA hammers out deal with natural gas company… Real Madrid open to selling stadium naming rights to offset renovation. INSIDER’s Nick Devlin reports.
May 10 – Puma, Arsenal agree to Premier League’s richest kit contract … West Ham, adidas agree to two-year deal … FIFA, EA Sports renew licensing agreement through 2022 … More inside this edition of The Football Sponsorship Column …
April 20 – Puma extends kit sponsorship with Bordeaux … Samsung signs on with Leyton Orient … Sky Deutschland beats out Deutsche Telekom for German pay-TV rights … More inside this edition of The Football Sponsorship Column …
March 2 – Thailand’s largest brewer brings together Real Madrid and Barcelona in a $16.5 million marketing deal… Puma to supply kits and training apparel to Italy’s national soccer teams through 2018… Arsenal and Manchester City strike deal to contest preseason friendly in Beijing’s Bird’s Nest Stadium. INSIDER’s Matthew Grayson reports.
Jan. 27 – Manchester United are taking the Premier League trophy globetrotting… Tortilla brand Maseca will sponsor the shirts of Mexico’s national team. More inside…