May 6 – Arsenal signs Italian home appliance maker Indesit… Chelsea enlist help of sports marketing agency to promote some of its top players in China and other countries… Transport partner for UEFA U-21 championships… More inside. INSIDER’s Matthew Grayson reports.

13/1/2011 The event specialist will manage more than 14,000 tickets for the UEFA tournament’s top sponsor… MLS Philadelphia Union announce $12 million shirt sponsorship deal with one of the world’s largest bakers… Premier League club Blackpool seek stadium naming rights partner. More inside.