May 10 – Puma, Arsenal agree to Premier League’s richest kit contract … West Ham, adidas agree to two-year deal … FIFA, EA Sports renew licensing agreement through 2022 … More inside this edition of The Football Sponsorship Column …
March 1 – Bayern Munich, Coca-Cola keep long-running partnership alive … FC Barcelona keeps Middle East, Central Africa sponsor … nPower lets The Football League go … More inside this edition of The Football Sponsorship Column …
Feb. 1 – Beer brands double down on Manchester United, Sporting Kansas City … Search drags on for The Football League title sponsor … More inside this edition of The Football Sponsorship Column …
Oct. 5 – Hyundai extends naming rights deal with Football Federation Australia… Liverpool sign Misli.com… Npower to let title sponsorship of Football League expire. More inside this edition of The Football Sponsorship Column…
4/11/2010 Manchester United Supporters Trust has the electronics giant aboard its campaign to wrest ownership of the club away from the debt-ridden Glazer family… New marketing head for English FA… Sponsorship swap nets SV Hamburg player a hefty fine… Football League unveils “Home Team Heroes” initiative. More inside…
According to a new survey from npower, with the England football team making an early return from South Africa, disappointed bosses are keeping their fingers crossed for a successful campaign to bring the 2018 World Cup to England. More than 82% of the bosses polled believe a World Cup would be great for business, with