July 10 – Also: Crystal Palace, Leeds add sponsorship deals.
June 27 – Also: Sportfive to sell LED sponsorship spaces for Tottenham Hotspur, and Sheffield United switch to adidas kits.
March 7 – Also: Nike renews deal with Portuguese FA … Motsepe will sponsor South African second league.
Mar. 6 – Nike has announced a new woven boot.
Feb. 7 – Everton strike five-year deal with Umbro… Gillette announces Lionel Messi as its latest ambassador… Ghana’s Premier League has a new title sponsor. INSIDER’s Nick Devlin reports.
Feb. 4 – Private investments in Brazil have slowed due to negative publicity … Brazil releases first ever third kit.
Jan. 27 – Puma delivered a major blow in its fight to gain ground on Nike by
signing Arsenal to a record deal to become the club’s official kit
Jan 3 – Nike will continue supplying the United States’ official kits for 9 years … Under Armour sponsors Chilean jerseys … VFL Wolfburg signs tire sponsorship…
August 30 – Barcelona and Qatar Airways team up for three years… Inter and Nike reach a 10-year agreement… Man Utd and Federal Tyres announce partnership … More inside.
March 15 – Nike to supply AS Roma for a full decade … Liverpool FC launches management training course … Seattle Sounders, Philadelphia Union announce deals … More inside this edition of The Football Sponsorship Column …