Nov. 18 – Stadium-wide WiFi network will be Cisco’s latest contribution to Real Madrid… Cristiano Ronaldo to serve as a global ambassador of Castrol Edge for another two years… Bank Pekao, Poland’s leading financial institution, signs up for Euro 2012. INSIDER’s Matthew Grayson reports.

27/10/2010 The FIFA cash-for-votes bidding scandal has Sony reconsidering its World Cup sponsorship… Sony and Coca-Cola partner with Soccerex Global Convention… Chelsea extend Adidas deal… McDonald’s strikes Welsh agreement… Helios Partners Europe launches. More inside…