Oct. 21 – World’s largest tyremaker comes on board for Euro 2012 and 2016 finals … Pepsi extends support of Jordan Football Association … Germany’s national team secures solar sponsor. INSIDER’s Matthew Grayson reports.

July 29 – The Football League signs overseas rights distributor, official motor fuel partner… Another solar sponsor for Bundesliga… Euro 2012 signs bank, imaging equipment provider… Man City goes virtual.. English FA enlists BBC.