July 17 – Japanese food brand Nissin is the newest global partner of Manchester United… Schalke 04 adds communications partner… Chelsea manager Jose Mourinho becomes TV analyst for BT Sport… Brondby signs shirt deal with betting site.
Jan. 30 – Arsenal today announced Swiss watchmaker JEANRICHARD as its latest global partner – the club’s third sponsorship deal in two weeks. INSIDER’s Mark Bisson reports.
Jan. 17 – Arsenal has a new smartphone partner … Liverpool strikes deal with American company … AFC inks machinery company.
November 1 – Paris Saint-Germain and Qatar Tourism Authority ink significant deal… FIFA revamp commercial strategy to offer regional W.Cup sponsorships… Heineken extends with Champions League… AC Milan names mobile partner. INSIDER’s Nick Devlin reports.