One of the longest and most successful partnerships in sport continues: Today, the German Football Association (DFB) and adidas officially announced the extension of their long-term partnership. DFB President Reinhard Grindel and Herbert Hainer, CEO of the adidas Group, confirmed in Paris that adidas will remain the Official Supplier of the world’s largest sports federation until 2022.
June 22 – Adidas CEO Herbert Hainer talks Euro 2012… Tweets by England’s Wayne Rooney and Jack Wilshere deemed in violation of advertising codes. INSIDER’s Matthew Grayson reports.
March 9 – New channel to deliver analysis, insight, news and commentary worldwide… Everton eye Nike as new kit sponsor… adidas looks to Euro 2012 for strong earnings… More in this edition of The Football Sponsorship Column.
Aug. 30 – Adidas CEO Herbert Hainer says Euro 2012 will provide a massive boost for the sports brand in Poland and Ukraine… Ukraine PM promises funds to deliver transport infrastructure in Kharkiv. INSIDER’s Mark Bisson reports.
(WFI) Adidas supremo Herbert Hainer has spoken out about the scale of the problem in fake football merchandising in South Africa.