One of the longest and most successful partnerships in sport continues: Today, the German Football Association (DFB) and adidas officially announced the extension of their long-term partnership. DFB President Reinhard Grindel and Herbert Hainer, CEO of the adidas Group, confirmed in Paris that adidas will remain the Official Supplier of the world’s largest sports federation until 2022.

March 9 – New channel to deliver analysis, insight, news and commentary worldwide… Everton eye Nike as new kit sponsor… adidas looks to Euro 2012 for strong earnings… More in this edition of The Football Sponsorship Column.