April 6 – Euro 2012 brings together Orange, Sony Mobile Communications for raft of promotions… Qatar Shell to support Gulf state’s annual football championships. INSIDER’s Matthew Grayson reports.
March 30 – Nike to replace Le Coq Sportif as Blues kit sponsors… South African telecoms company to explore options with 2013 African Nations Cup… One-off sponsorship deal dictates English club’s players turn out in 70s-style kit. INSIDER’s Matthew Grayson reports.
April 22 – Editora Abril comes aboard Brazilian World Cup… Qatari club competition inks Sony, 51 East… Spanish Euro 2012 TV rights decided… More inside. INSIDER’s Matthew Grayson reports.