Dec. 2 – Brazil appears ready to lift ban on stadium beer sales in time for World Cup… Pair of supermarket chains to serve as official retailers in Poland and Ukraine… EA Sports signs Lionel Messi. INSIDER’s Matthew Grayson reports.

July 29 – The Football League signs overseas rights distributor, official motor fuel partner… Another solar sponsor for Bundesliga… Euro 2012 signs bank, imaging equipment provider… Man City goes virtual.. English FA enlists BBC.