August 8 – Also: Barcelona teams with Dailymotion.
August 20 – Man City, Arsenal, Crystal Palace and West Bromwich Albion add gaming partners… Everton extend with EA Sports… More inside.
August 2 – Liverpool adds gaming to stadium experience… Barca adds two sponsors… Major League Soccer goes to the bank… More inside.
July 26 – Arsenal announces new partnership with Sterling Bank to issue co-branded debit cards in Nigeria… Manchester City teams up with the world’s leading recruitment experts, and extends agreement with EA SPORTS.
May 10 – Puma, Arsenal agree to Premier League’s richest kit contract … West Ham, adidas agree to two-year deal … FIFA, EA Sports renew licensing agreement through 2022 … More inside this edition of The Football Sponsorship Column …
Dec. 2 – Brazil appears ready to lift ban on stadium beer sales in time for World Cup… Pair of supermarket chains to serve as official retailers in Poland and Ukraine… EA Sports signs Lionel Messi. INSIDER’s Matthew Grayson reports.
Manchester City Football Club will become the first-ever Premier League team to host the new EA SPORTS Dugout in City Square – the club’s dedicated fan and entertainment zone at the Etihad Stadium. Saturday’s clash with Everton will give fans the chance to get up close and personal with an exclusive preview of EA SPORTS
July 29 – The Football League signs overseas rights distributor, official motor fuel partner… Another solar sponsor for Bundesliga… Euro 2012 signs bank, imaging equipment provider… Man City goes virtual.. English FA enlists BBC.
22/7/2010 English Premier League aims to connect with football fans in new and inventive ways through deal with EA Sports… UK’s best selling lager inks four-year sponsorship deal with Scottish FA.