One of the longest and most successful partnerships in sport continues: Today, the German Football Association (DFB) and adidas officially announced the extension of their long-term partnership. DFB President Reinhard Grindel and Herbert Hainer, CEO of the adidas Group, confirmed in Paris that adidas will remain the Official Supplier of the world’s largest sports federation until 2022.

March 8 – FC Barcelona signs football’s most lucrative jersey deal… Samsung partnership with Chinese Super League represents “new era”… SAP teams with German football… Rangers sell stadium naming rights… More inside in this edition of The Sponsorship Column.

Nov. 27 – General secretary of German Football Association says proposal for 24-team tournament staged across 12 countries is popular among UEFA members … FIFA to decide which GLT system to use for Brazil 2014 … More inside this Newsdesk …

June 29 – Emirates Stadium to host “Beyond Football” summit, and Premier League CEO Richard Scudamore to speak … Delta signs as official airline of Chelsea FC… Sunderland “invests” in Africa… Rewe and German FA renew. INSIDER’s Matthew Grayson reports.

Nov. 25 – Russian Football Union president wants a nationwide ban on beer ads in football stadia to be scrapped … Middle East airline renews sponsorship of Bundesliga club… Targobank will sponsor German club competition for the next four seasons. More inside.