Feb. 22 – Spartak Stadium to be renamed Otkrytie Arena for next six years … Papa John’s, White Castle sign with MLS franchise … More inside this edition of The Football Sponsorship Column …
Aug. 31 – South Africa’s biggest bank sponsors national team for another season… Unleash Solar ends Adelaide United’s six-month search for shirt sponsor. INSIDER’s Matthew Grayson reports.
April 27 – Columbus Crew sign pair of local companies… FOX Soccer goes all-access with Liverpool FC… More inside this edition of The Football Sponsorship Column.
Feb. 16 – MasterCard will sponsor Champions League for another three seasons… Columbus Crew ink deal with America’s No. 1 men’s shaving cream brand… Indian corporations, groups and individuals looking for Euro 2012 hospitality now have a place to go. INSIDER’s Matthew Grayson reports.
Sept. 1 – The homes of seven Major League Soccer franchises are joining forces in an effort to bring more business to what are otherwise soccer-specific stadia… Head of Women’s Professional Soccer steps down less than a week after the league wrapped up its third season. INSIDER’s Matthew Grayson reports.
13/1/2011 The event specialist will manage more than 14,000 tickets for the UEFA tournament’s top sponsor… MLS Philadelphia Union announce $12 million shirt sponsorship deal with one of the world’s largest bakers… Premier League club Blackpool seek stadium naming rights partner. More inside.