May 30 – Also: Polish Lottery sponsoring three clubs … Bayern Munich gets stylish … Cristiano Ronaldo most marketable.
May 2 – Liverpool extends credit card sponsor, Inter Milan replaces marketing partner, Cristiano Ronaldo joins the Tag Heuer team, and Rangers get new kit sponsor.
June 7 – Canada signs first national supporter for 2015 Women’s World Cup … New York Cosmos secure shirt sponsor … Chelsea inks Thai tire … More inside this week’s edition of The Football Sponsorship Column …
Nov. 18 – Stadium-wide WiFi network will be Cisco’s latest contribution to Real Madrid… Cristiano Ronaldo to serve as a global ambassador of Castrol Edge for another two years… Bank Pekao, Poland’s leading financial institution, signs up for Euro 2012. INSIDER’s Matthew Grayson reports.