June 7 – Canada signs first national supporter for 2015 Women’s World Cup … New York Cosmos secure shirt sponsor … Chelsea inks Thai tire … More inside this week’s edition of The Football Sponsorship Column …

Nov. 18 – Stadium-wide WiFi network will be Cisco’s latest contribution to Real Madrid… Cristiano Ronaldo to serve as a global ambassador of Castrol Edge for another two years… Bank Pekao, Poland’s leading financial institution, signs up for Euro 2012. INSIDER’s Matthew Grayson reports.