Feb. 21 – Budweiser announces World Cup advertising campaign… Castrol drafts Neymar for activation campaign… MLS Sporting Kansas City gets “First Team” partner. INSIDER’s Aaron Bauer reports.
May 4 – Carlsberg, Orange and Castrol ramp up social media efforts with a month to go until Euro 2012 kickoff… Chelsea FC team up with Formula One team Sauber F1. INSIDER’s Matthew Grayson reports.
28/1/2010 Castrol sponsors UEFA Euro 2012 tournament… Germany’s professional clubs generate record revenues but debts soar… Fiorentina’s Adrian Mutu, sacked by Chelsea for cocaine use, now tests positive for a banned stimulant.
(WFI) A carnival atmosphere at Ellis Park in Johannesburg underpinned a thrilling finale to the FIFA Confederations Cup tournament, as Brazil showed their undeniable class to overcome a determined USA 3-2.