* Sixth global partner signs for UEFA European Football Championship UEFA and Carlsberg today announced an extension of their long-term sponsorship agreement for UEFA’s national team competitions – a partnership which began in 1988 at the UEFA European Football Championship in the former West Germany. With the renewal of this partnership, Carlsberg remains an Official 

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Arsenal Football Club has today announced Carlsberg as the club’s Official Beer Partner for the next three seasons. This significant new partnership grants Carlsberg exclusive marketing rights on a global basis, enabling the Danish brewer to promote their association to millions of Arsenal fans across the world, in support of its ambition to be the 

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21/5/2010 Football League attendances break the 17 million mark for the first time in 50 years, with the Championship still the fourth most watched league in Europe… FIFA admits ticketing errors for South Africa World Cup… Carlsberg signs Euro 2012 sponsorship… FIFA imposes Egypt ban.