July 16 – Barcelona strikes three-year deal with Panasonic… Liverpool extend long-running partnership with Carlsberg.
May 3 – Arsenal signs banking sponsor for Kenya, Uganda … Carlsberg joins as sixth global partner of Euros … Manchester City engages social media specialists … More inside this edition of The Football Sponsorship Column …
* Sixth global partner signs for UEFA European Football Championship UEFA and Carlsberg today announced an extension of their long-term sponsorship agreement for UEFA’s national team competitions – a partnership which began in 1988 at the UEFA European Football Championship in the former West Germany. With the renewal of this partnership, Carlsberg remains an Official
April 5 – Chinese Super League taps Carlsberg … Arsenal inks Indonesian cell operator … Aussie bank supports A-League award … More inside this edition of The Football Sponsorship Column …
May 4 – Carlsberg, Orange and Castrol ramp up social media efforts with a month to go until Euro 2012 kickoff… Chelsea FC team up with Formula One team Sauber F1. INSIDER’s Matthew Grayson reports.
Jan. 27 – Manchester United are taking the Premier League trophy globetrotting… Tortilla brand Maseca will sponsor the shirts of Mexico’s national team. More inside…
Arsenal Football Club has today announced Carlsberg as the club’s Official Beer Partner for the next three seasons. This significant new partnership grants Carlsberg exclusive marketing rights on a global basis, enabling the Danish brewer to promote their association to millions of Arsenal fans across the world, in support of its ambition to be the
June 16 – Budweiser buys title sponsorship of FA Cup in three-year deal estimated to be worth $40 million. Carlsberg extends partnership with FA to sponsor England team through 2014. INSIDER’s Matthew Grayson reports.
June 10 – FIFA’s Women’s World Cup leaders complete their international promotional tour of 15 countries…CONCACAF general secretary Chuck Blazer dismisses talk of a rift at confederation as Gold Cup gets underway… Carlsberg on board for Leaders in Sponsorship.
21/5/2010 Football League attendances break the 17 million mark for the first time in 50 years, with the Championship still the fourth most watched league in Europe… FIFA admits ticketing errors for South Africa World Cup… Carlsberg signs Euro 2012 sponsorship… FIFA imposes Egypt ban.