June 9 – As two World Cup sponsors launch activation events in Brazil today, Coca-Cola and Budweiser join Adidas, Sony and Visa in demanding FIFA deal effectively with the corruption allegations swirling around Qatar’s World Cup bid. INSIDER’s Mark Bisson reports from Sao Paulo.
Feb. 21 – Budweiser announces World Cup advertising campaign… Castrol drafts Neymar for activation campaign… MLS Sporting Kansas City gets “First Team” partner. INSIDER’s Aaron Bauer reports.
Oct. 25 – FIFA reveals shortlist for Women’s World Player of the Year … Two members of Executive Committee to recommend Islamic headscarves be allowed … Anheuser-Busch InBev renews World Cup partnership.
Aug. 19 – Annual London football summit adds three sponsors… Manchester City signs international betting partner for brand expansion… Budweiser to stream first-ever football match on Facebook …
June 16 – Budweiser buys title sponsorship of FA Cup in three-year deal estimated to be worth $40 million. Carlsberg extends partnership with FA to sponsor England team through 2014. INSIDER’s Matthew Grayson reports.
April 11 – Budweiser is official beer of the South American championship… New broadcasting agreements for UEFA and English Football League. More inside from INSIDER’s Matthew Grayson.
4/2/2011 Budweiser on tap for Vancouver’s MLS debut… Sharp and ITV partner through Euro 2012… Liverpool and Standard Chartered share secrets of their “marriage”… Philippine FA puzzled by “Smart” sponsorship. INSIDER’s Matthew Grayson reports.