June 9 – As two World Cup sponsors launch activation events in Brazil today, Coca-Cola and Budweiser join Adidas, Sony and Visa in demanding FIFA deal effectively with the corruption allegations swirling around Qatar’s World Cup bid. INSIDER’s Mark Bisson reports from Sao Paulo.
May 30 – Also: Polish Lottery sponsoring three clubs … Bayern Munich gets stylish … Cristiano Ronaldo most marketable.
May 30 – Scientists in Japan say the Brazuca 2014 World Cup ball will be less erratic than the Jabulani used at South Africa 2010.
May 9 – Also: FC Schalke 04 extends stadium naming deal.
Apr. 3 – Also: IFAB approves updated goal-line technology manual.
adidas Soccer today unveiled the adizero F50 crazylight, the lightest cleat ever produced. The 4.7 ounces cleat is 20% lighter than the previous adizero F50, worn by global superstars Leo Messi, Gareth Bale, Arjen Robben and Luis Suarez. Bale will debut the cleat on field Tuesday for Real Madrid in the UEFA Champions League second
Feb. 27 – Suarez helps Adidas launch knitted boot … Vodafone carries out trial at Gladbach stadium.
Feb. 26 – Curitiba’s Arena da Baixada set to stage its first World Cup test event… Brazilian government forces Adidas to pull ‘sexualised’ t-shirts… Installation of goal-line technology underway in 12 host cities. INSIDER’s Mark Bisson reports.
Dec. 3 – FIFA’s official app is now available, with more than 70m downloads expected in the next few months… Pele will have a role at the World Cup draw… Adidas launches ‘brazuca’ World Cup match ball today. INSIDER’s Mark Bisson reports.
November 29, 2013 – Adidas creates new app for coaches … Fabula Football releases betting app.