One of the longest and most successful partnerships in sport continues: Today, the German Football Association (DFB) and adidas officially announced the extension of their long-term partnership. DFB President Reinhard Grindel and Herbert Hainer, CEO of the adidas Group, confirmed in Paris that adidas will remain the Official Supplier of the world’s largest sports federation until 2022.
August 21 – Manchester United said today its Adidas kit launch, part of a deal worth $118 million a year, is already the most successful in the club’s history.
May 28 – Andrew Woodward, a former global head of brand and sponsorship communication for Visa, gives his take on how FIFA sponsors and PRs should react to the latest FIFA corruption scandal.
May 21 – Three FIFA World Cup sponsors are speaking out against human rights abuses in Qatar, as Amnesty International voices fresh concerns about the Gulf state’s failure to improve migrant workers’ living and working conditions. Mark Bisson reports.
July 10 – Also: Crystal Palace, Leeds add sponsorship deals.
July 4 – Also: Monaco signs marketing agency … Brighton & Hove Albion extends American Express deal.
July 2 – Soccerex add DB Schenker as an official partner, and will debut new Corporate Social Opportunity Zone at global convention in Manchester… Senior VP of global brand marketing at adidas will speak at Leaders in Sport Summit in London.
June 27 – Also: Sportfive to sell LED sponsorship spaces for Tottenham Hotspur, and Sheffield United switch to adidas kits.
June 25 – Adidas has recorded record sales from its 2014 World Cup products.
June 20 – Also: Benfica sticks with Adidas … Meo to sponsor Portugal in Russia