A beverage brand from Japan is the newest sponsor of Manchester United.
United have a three-year agreement with Kagome. (Getty)
Kagome becomes the Premier League club’s official soft drink partner in Japan under the new three-year deal, which runs through the end of the 2015/2016 season.
“Manchester United has almost 4 million followers in Japan and every time we visit, the welcome we receive is overwhelming,” Reds commercial director Richard Arnold said in a statement.
“I hope that all of these fans will support this new way of connecting with the Club and enjoy some of the great products and activities Manchester United and Kagome will bring them.”
Ryo Koshino, Executive Officer and General Manager for Kagome’s Corporate Communication Division, added: “Kagome encourages and promotes a healthy lifestyle through exercise and vegetable intake.
“We feel our partnership with Manchester United, which is one of the world’s most popular football clubs, possessing a long history of tradition, will allow us to promote Kagome and our products to a wider audience.”
IMG, CCTV Join Forces in China
A new strategic partnership stretching through 2022 will help develop the Chinese Super League.
Under the landmark deal signed Wednesday in Beijing, global media, sports and fashion firm IMG reenters the Chinese market after a 10-year hiatus by teaming with state TV network CCTV.
CCTV-IMG, as the joint venture is known, will assist the Chinese Football Association in growing the CSL, improving the management of Chinese football clubs, advising on development of training programs for young and future players, securing sponsors for CSL events, interface with top international football entities and establish a high-level global football forum in China.
“It is mutually beneficial and synergistic for CCTV-IMG and CSL to form this strategic partnership at this historic time in Chinese football,” CFA chairman Wei Di said in a statement.
IMG chairman and CEO Michael Dolan added: “CCTV-IMG and the CSL, combined with the reforms implemented by Chairman Wei, truly sets the table for international development of football in China. I pledge that all of IMG’s worldwide expertise and resources will be available to support this strategic initiative.”
Spain Sign Nissan as Official Car
Nissan will sponsor reigning FIFA World Cup champions Spain in the build-up to Brazil 2014 – and perhaps beyond.
Spain are reigning Euro and World Cup champs. (Getty Images)
The Royal Spanish Football Federation announced the deal over the weekend in Madrid, making the Japanese automaker the official car of the RFEF.
“Nissan has agreed to this deal because the national team carries the same values of team work, enthusiasm and effort,” said Manuel de la Guardia, managing director of Nissan Iberia.
“They will be the best ambassadors we can have for our brand. We hope the agreement is for two or more years. It is a pleasure and an honor for us.”
Romeo Cotorruelo, representing the RFEF’s commercial partner Grupo Santa Mónica Sports, added: “They have an option to continue after the year 2014 and we expect this to happen. It is a brand that has values associated with the national team and the Spanish Federation.”
Breuninger, Düsseldorf Ink Deal
Upscale department store Breuninger is the newest partner of Bundesliga club Fortuna Düsseldorf.
Based in Stuttgart, the retail chain will receive hospitality benefits, pitch-side exposure at Esprit Arena and coverage in the club’s online promotions activities as part of the three-year deal.
“I am very pleased that Breuninger has selected Dusseldorf as a partner. That such an influential company has partnered with us, for us is remarkable,” said Dusseldorf CEO Peter Frymuth.
Breuninger chairman Willy Oergel added: “We want to root Breuninger deep in the city. It is natural for us to work in partnership with the various cultural institutions in the city.”
By INSIDER’s Matthew Grayson
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