Juventus Signs Samsung
Samsung is the latest sponsor of reigning Serie A champs Juventus.
The electronics giant from South Korea becomes the official technology partner of the Italian club under the new deal. Neither the length nor value of the partnership was made public.
“Juventus Football Club is geared towards the future and always aims to achieve new successes, both on and off the field,” says a statement on the team’s website.
“Such a strategy could only drive the club to link its name to one of the most innovative companies in the field of technology and global brand leader in the consumer electronics market.”
Samsung will see its logo on the Juventus website as well as pitchside at their stadium in Turin.
FIFA Widens Third-Tier Sponsorship Category
FIFA will widen its third-tier sponsorship category ahead of the 2018 World Cup in Russia.
“We have changed from national to continental,” FIFA secretary general Jérôme Valcke said earlier this week at Soccerex in Rio de Janeiro.
“Russia is in Europe so any company in Europe [can be a third-tier sponsor] where in the past it would have just been Russian companies only…so it will make it easier to sell sponsorships at the third level.”
FIFA Partners are the six top-tier supporters of world football’s governing body, followed by FIFA World Cup Sponsors and then National Supporters, a category traditionally reserved for companies from the host country.
For example, Itau Unibanco, Liberty Seguros, Chocolates Garoto, Wise Up and Apex-Brasil are the five National Supporters signed so far for the 2014 World Cup.
CONCACAF Awards Commercial Rights
Traffic Sports will market commercial partnership rights to the 2013 CONCACAF Gold Cup and CONCACAF Champions League for 2013/14 as well as 2014/2015.
“The strategic alliance with Traffic is the result of a long assessment process that showcases the vast and growing interest in the market for our Confederation properties and tournaments,” CONCACAF President Jeffrey Webb said in a statement.
“The number and quality of interested parties are also a true testament to all of our Member Associations’ efforts to elevate the game in our region.”
Aaron Davidson, President of Traffic Sports USA, added: “These are exciting times for football in the CONCACAF region and we look forward to globalizing Gold Cup and Champions League as we have done with Copa America, Copa Libertadores and Copa Sudamericana over the years.”
Traffic served as CONCACAF’s commercial agency from 1991 to 2003 and holds sponsorship rights to the majority of CONCACAF’s Member Associations.
By INSIDER’s Matthew Grayson
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