Russian Bank Renames Spartak Stadium
Spartak Stadium will sport the name of a Russian bank for at least the next six years.
According to an AFP report, FC Spartak Moscow agreed to a $40 million deal giving Otkrytie naming rights over the new $400 million venue now under construction in the capital.
“This deal will help Spartak meet the demands of the financial fair-play rules, which were recently announced by the European football ruling body UEFA,” club owner Leonid Fedun was quoted Wednesday by the French news agency.
“We hope that Spartak will be able to start the 2014/15 Russian championship at the new stadium,” he added.
Otkrytie Arena will seat 45,000 for Spartak matches as well as those of the Russian national team.
The venue is also scheduled to stage matches during the 2018 FIFA World Cup.
Columbus Crew Partner with White Castle, Papa John’s
A pair of new corporate partnership will ensure full stomachs for fans of the Columbus Crew.
A week before kickoff, the Major League Soccer franchise announced new deals this week Papa John’s Pizza of Central Ohio and White Castle, a locally owned fast-food hamburger chain.
“Both Papa John’s and White Castle are well-recognized brands with highly respected food offerings that will now be available to fans of the Black & Gold at every home match,” said Crew VP of Corporate Partnerships Chris Previte.
“Additionally, they are active partners in our community and are excited about engaging with Crew fans in new and innovative ways.”
Both restaurants will offer their products at Crew Stadium concession stands beginning with the first home match of the season March 16.
Under the agreement, Papa John’s also becomes the official pizza of the Columbus Crew.
“Our organization is ready to kick it off with exciting promotions and a lot of fun for the fans of the Crew,” said Charles Burris, Operating Partner and Franchisee for Papa John’s Pizza in Central Ohio.
White Castle’s Regional Director of Restaurant Operations, Chris Shaffery, added: “With our home office right here in Columbus, it’s going to be a kick to bring two great Columbus traditions together.”
By INSIDER’s Matthew Grayson
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