Paris Saint-Germain Signs Two-Year Pact with Panasonic

Paris Saint-Germain’s Parc des Princes (Getty Images)

Global electronics giant Panasonic and Paris Saint-Germain reached an agreement on a two-year sponsorship agreement this week.

Under the deal, Panasonic will install LED televisions with advanced image technology at Parc des Princes. The company will also be promoted at club events, on social media, and in the stadium during matches, including a camera giveaway on October 19.

“Panasonic, present on the market in all five continents, is delighted to be a partner of this fantastic side that boasts players from all over the world, on a national, European, and global stage,” said Tatsuro Miyata, assistant general manager of Panasonic France.

“The international popularity of the club is a fabulous window for our brand.”

Aeroflot Promotes Manchester United at Heathrow

Visitors to London Heathrow Airport will have a chance to win a trip to see Manchester United thanks to Aeroflot.

Fans can sign up for the opportunity to win an all-expenses-paid trip to Old Trafford at a display in Terminal 1. The display features a replica plane made of miniature footballs and United players Rio Ferdinand, Robin van Persie, and Shinji Kagawa.

The installation can also be seen in Frankfurt, Tokyo, Shanghai, and Beijing between November and January.

Adidas, Juventus Agree for 2015

Juventus and Adidas announced a six-year deal beginning in 2015 worth nearly 140 million euro.

Adidas will control the licensing and merchandising for the club for six million euro. The club stands to benefit from royalties when certain sales targets are surpassed

Juventus currently has a deal with Nike, which runs through June 30, 2015.

Barcelona to Partner with Gatorade

Barcelona’s partnership with Gatorade will kick off at the El Clasico match against Real Madrid. (Getty Images)

FC Barcelona’s newest sponsor is Gatorade. The two sides have agreed on a partnership that will officially begin at El Clasico on Saturday at Camp Nou.

The deal runs for three years. Benefits for Barca include Gatorade products and equipment on their sidelines, in the locker room, and at press conferences. The club will also have access to the Gatorade Sports Science Institute.

“This agreement strengthens our sponsorship programme with one of the most important global brands in the sporting field and is a further step into America, one of the most important strategic territories for the club, where FC Barcelona has an immense supporter base,” said Barcelona vice president Javier Faus.

AC Milan Extends SPI Windows Sponsorship

SPI Windows will continue its partnership with AC Milan.

Per the deal, SPI Windows will have a presence at San Siro, AC Milan’s stadium, and at the Milanello Sports Center, the team’s practice facility.

Additionally, SPI advertising will be seen on the team’s website and in its magazine.

Aston Villa Tunes In to Time Warner

Aston Villa signed an agreement with Time Warner Cable Sports to distribute the club’s international TV program, Aston Villa Weekly.

As a result, the program will be seen on two regional sports networks in southern California. This is Aston Villa’s only current American outlet.

“Our viewers love soccer,” said Mark Shuken of Time Warner, “and we’re thrilled to be able to provide them with even more premiere soccer programming through our new partnership with Aston Villa.”

New Shirt Sponsor for Olympiakos

Under a two-year agreement signed this week, Olympiakos will promote UNICEF on their shirts. The move will help the fund raise at least two million euro.

According to a release, the money raised could save the lives of as many as 50,000 children worldwide.

“There’s more to Greece than the financial crisis and the need for international help,” said Olympiakos owner Vangelis Marinakis. “Greece is also about reaching out and helping those in need.”

By INSIDER’s Nick Devlin


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