Wembley Stadium during the 2012 Olympics. (WFI)
No Naming Rights to Wembley

The Football Association is apparently fielding calls about Wembley Stadium, but none in relation to naming rights.

ESPN says a Wembley official denies the FA will entertain offers to rebrand the iconic venue. Recent reports had suggested otherwise, with the sale of naming rights a possible source of funding to recover much of the more than $1 billion in construction costs.

“Wembley Stadium will remain Wembley Stadium,” the source told ESPN. “It is no secret that there are talks about major commercial partners, but there will be no naming rights for Wembley.”


Barca Develops “Super Social” Mobile App


Information security specialist WISeKey will help FC Barcelona better interact with supporters.
The new partners signed an agreement Wednesday at the World Economic Forum in Tianjin, China to collaborate on a special edition mobile software application offering a single, “super social” place to follow all content generated by Barca.
“We are delighted to cooperate with FC Barcelona on this great project,” said WISeKey founder and CEO Carlos Moreira.
“The FCB WISeID community is the culmination of several years of development by WISeKey to reinforce digital marketing strategies for football clubs.”
Dídac Lee, board member and director of FC Barcelona technology, added: “In this global world where everything happens by smartphone, FC Barcelona has made a firm commitment to approach their followers through their device. Initiatives such as this allow the fans, wherever they are, to take their club in their pocket.”
MLS, MP & Silva Ink Renewal

Major League Soccer and media rights agency MP & Silva will renew through 2014.
The deal includes exclusive distribution of rights outside North America to all MLS games, tournaments and events, including MLS regular season, MLS Cup Playoffs and MLS Cup.
“We are very proud to be working with Major League Soccer since 2008 and to be part of their international growth since then,” said Carlo Pozzali, MP & Silva CEO Americas.
“With more international players joining the league and more clubs sure to come on board in future years, the future of MLS is bright.”

MLS President Mark Abbott added: “We look forward to continuing to work with them to build the profile of MLS outside of the United States and Canada.”

MP & Silva helped MLS to reach 118 million homes in a total of 112 countries during the 2011 season.

By INSIDER’s Matthew Grayson


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