(WFI) It appears Adidas may replace Nike as Manchester United’s outfitter in 2015.
Nike has announced it will not renew its deal with the historically powerful Premier League club, and the Wall Street Journal reported this week that Adidas had made a $100 million a year offer to become the club’s new apparel sponsor for the next decade.
Nike, which has been a sponsor since 2002, called Manchester United “a great club with passionate fans.”
“Any partnership with a club or federation has to be mutually beneficial,” said Nike spokesman Nigel Powell in a statement, “and the terms that were on offer for a renewed contract did not represent good value for Nike’s shareholders.
“We look forward to a successful final season with the club.”
The proposed Adidas deal would be the sports world’s largest.
Adidas and Nike hold a 90 percent share of the worldwide football shoe market, topping $4.5 billion in revenue annually.
Kit Sponsor for Crystal Palace
Optimal Payments PLC will be Crystal Palace’s official sponsor for the 2014-15 and 2015-16 seasons.
The company’s NETELLER service will serve as the kit sponsor for Crystal Palace for 2014-15.
“We recognise similarities between our two organizations in terms of recent great performance and growth ambitions for the future,” Joel Leonoff, president and CEO of Optimal Payments, said in a statement.
Terms of the agreement were not disclosed.
“The Premier League attracts the highest global viewership in international sports, with an estimated global audience of 4.4 billion. This sponsorship signifies an opportunity to support one of the league’s most exciting teams while promoting our innovative payment solutions worldwide.”
Leeds Adds Corporate Partner
English Championship side Leeds United added MBi as a corporate partner for the 2014-15 season.
MBi will allow junior fans to attend matches, participating in the club’s grassroots projects.
The company will also have advertising boards in the southeast corner of Leeds’ arena.
“The Grassroots scheme continues to go from strength-to-strength, last season we welcomed over 160 local clubs to Elland Road and we are looking forward to developing the scheme further alongside MBi,” Paul Bell, Leeds United’s director of commercial affairs, said in a statement.