It’s uncertain where a possible deal with Gazprom would fit alongside that of current Bayern top sponsor Deutsche Telekom. (Getty Images)
Munich, Gazprom Talk Partnership
Bayern Munich is reportedly talking to the top sponsor of one of their biggest Bundesliga rivals.
According to Sport Bild, a potential deal with Russian energy giant Gazprom wouldn’t be an either/or scenario.
“If we cooperate with Gazprom, it will not be instead of Schalke,” Munich president Uli Hoeness told the German sports weekly.
“It will be us and Schalke.”
Gazprom and Schalke inked a renewal in May that makes their partnership one of the richest in world football through at least 2017.
FA Fills Out Sponsorship Roster
Europe’s leading sports betting business is the Football Association’s newest partner.
William Hill’s two-and-a-half-year deal runs through the FA Cup and FIFA World Cup in 2014, thereby filling the FA’s only remaining Official Supporter sponsorship slots for those events.
The agreement affords William Hill advertising and hospitality rights as well as brand association with both the English national football side and the FA Cup, England’s annual knockout competition.
“They have a strong track record in sports sponsorship and a considerable online and high-street presence that will enable us to strengthen our communication platforms for England and The FA Cup,” said FA sponsorship head Peter Daire.
William Hill CEO Ralph Topping added: “We have been looking for sponsorship opportunities from which we can reward and engage with our customers for the events they most enjoy. This deal with The FA will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels.”
Konica Minolta, Liverpool Ink Deal
Liverpool has a new sponsor with which to ring in the New Year.
Liverpool sit sixth in the Premier League standings at present. (Getty Images)
Konica Minolta will serve as the Premier League side’s official print and document management partner to help raise brand awareness through engagement with club supporters.
“We are excited about working with a brand that has such an innovative and fresh approach to business solutions,” Liverpool managing director Ian Ayre said in a statement.
Konica Minolta operations director
Neil Dingley added: “Our partnership with LFC supports our corporate vision of developing long-term partnerships that optimize mutual profitability as we will be able to improve efficiencies and reduce operational costs associated with managing print and document management for the club.”
It’s expected the “long-term partnership” involves a six-figure sum.
New Shirt Sponsor for Newcastle
Virgin Money will sponsor the shirts of Newcastle United for the next two years.
The deal follows Virgin’s newly completed acquisition of fellow British bank and longtime Magpies partner Northern Rock.
“We’re delighted to secure this new deal with Virgin Money and we look forward to enjoying a mutually beneficial partnership over the coming seasons,” Newcastle United managing director Derek Llambias said in a statement posted to the club’s website.
Virgin Money CEO Jyne-Anne Gadhia added: “Now that Virgin Money and Northern Rock are united as one business, it gives us great pleasure to continue the shirt sponsorship of Newcastle United Football Club. The Northern Rock sponsorship started in 2003 and it is an important link to the North-East which we are pleased to continue.”
Indeed, the first 10,000 fans to stop by the club’s official shop with shirts from the current season can get them updated to include the Virgin Money name for free.
Queens Park Rangers Take Flight
Air Asia will grace the away shirts of the Premier League’s Queens Park Rangers for at least one season.
Malaysian media report that talks between the two parties began when airline owner Tony Fernandes bought the West London club in September.
The one-year deal is worth roughly $550,000, according to Benarma.com.
By INSIDER’s Matthew Grayson
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