New Sponsors for Turkish Football
Flag carrier Turkish Airlines is a year early in its latest renewal with the Turkish Football Federation.
After securing a two-year extension worth $5.8 million in March 2011, the longtime partners went ahead Wednesday and locked in their sponsorship through 2015.
Should Turkey qualify for the 2014 FIFA World Cup, Turkish Airlines will fly players to Brazil under the new deal.
Also this week, Opet signed on as the national team’s official fuel supplier.
Beko Banks on FA Cup
Turkey’s top domestic appliance brand is the newest sponsor of the FA Cup.
The deal, good through the end of the 2013-14 season, gives Beko a range of image rights, advertising and promotional opportunities around England’s annual knockout competition.
“We are delighted to have Beko on board,” said Sean McAuliffe, the FA’s Global Head of Business Development.
“They have an excellent pedigree in sports and football sponsorship and their popular product range appeals to football fans and their families everywhere.”
Beko managing director Ragip Balcioglu added: “Our investment in perimeter board advertising across Premiership grounds for the last four years has consistently built brand awareness, while the Beko Mums United Facebook activity launched in 2011 proved to be a successful component in our marketing support.
“We look forward to building on our existing sports sponsorship credentials through the new partnership with The FA Cup.”
Russian Premier League Inks IMG
IMG will market media rights to the Russian Football Premier League through at least 2015.
In fact, the global sports, fashion and media giant has already secured more than 20 broadcasters – including NHK in Japan, ESPN in Brazil and Polsat in Poland – with more to come in the next couple months.
“The increasing investment of the Russian clubs in top world talent has seen the quality of football and competition rise and the league is now rated the seventh best by UEFA,” said Michael Mellor, senior vice president, IMG Media.
“We are sure this will continue and enable IMG to utilize our worldwide international sales team in sixty offices in thirty countries around the world to grow exposure of the RFPL over the next three years.”
IMG’s agreement with the RFPL includes all 240 league matches as well as internet streaming, mobile, DVD and in-flight and in-ship broadcasts.
Spurs Sign StubHub
Tottenham Hotspur are the latest Premier League club to sign StubHub as its official secondary ticketing partner.
Only six months after entering the U.K. market, StubHub now gets branding at White Hart Lane ahead of a full ticket resale website launching with the 2013/14 season.
Sunderland and Everton are also part of StubHub’s growing sponsorship portfolio.
By INSIDER’s Matthew Grayson
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