Chicago Fire Sign Shirt Sponsor


Major League Soccer’s Chicago Fire are without a shirt sponsor no longer.
The Quaker Oats Company will lend its logo to both home and away jerseys as part of a “multi-year” partnership reportedly worth upwards of $8 million over three years.
“It’s an honour to partner with a trusted Chicago-based brand like Quaker Oats that shares the same sense of community as the Chicago Fire,” said Chicago Fire owner Andrew Hauptman. 
“As a sports team, we know the importance of staying active, eating right and hope to inspire others to do the same. Our players are incredibly proud to don the Quaker name as they hit the field during the 2012 season.”
Quaker becomes the club’s official Breakfast Foods & Nutritious Snacks partner as well as only its second shirt sponsor in 15 years. Best Buy declined to renew after the 2010 season.
The deal will also see Quaker doubling as the title sponsor for both the Chicago Fire Juniors, the top youth program in MLS, and for Toyota Park’s new “Quaker Corner” dedicated to an exciting experience for Fire supporters.
New Turf for Liverpool, Warrior
Liverpool FC will wear Warrior-made kits at home, away and in training for the next six years.
“This is another landmark deal for Liverpool Football Club and once again shows the value of the club’s brand globally,” LFC managing director Ian Ayre said.
“Warrior Sports will bring its own unique brand and ideas to the partnership, ensuring that they can assist us at the club both on and off the field of play.”
Warrior is owned by Boston-based New Balance and known to date only for its lacrosse and ice hockey equipment and apparel.
Richard Wright, general manager for Warrior Sports, added: “Warrior Sports has ventured into football to bring our knowledge of making top-level product to a new playing field. We are not the sort of brand that is going to keep our head down. We are here to shake up the world of football and our partnership with one of the most successful club teams of all time is just the start.”

New National Supporter for Brazil 2014


Liberty Syndicates Brazil is the latest national supporter of the 2014 FIFA World Cup.
The insurer joins fellow Liberty Mutual Group member Liberty Seguros as well as Brazilian brands Itau and Chocolates Nescau in that category.
“Football is almost universally recognized as the world’s most popular sport,
and the 2014 FIFA World Cup represents the pinnacle of the professional game,” said Liberty Syndicates CEO Nick Metcalf.
“With such a strong tradition of passion and support for football in Brazil, this sponsorship offers us the rare chance to reach a huge potential audience.”
Florian Kummer, Liberty Syndicates’ Manager of Latin America Operations, added: To be recognized as a National Supporter of the 2014 FIFA World Cup™ will not only help strengthen our already significant market presence, but will also demonstrate our long term commitment to the country and our clients in the insurance sector.”
The deal also includes support of the 2013 Confederations Cup, also in Brazil.

RSC Anderlecht Score Solar Sponsor


Belgium’s most successful club and Germany’s photovoltaic experts are joining forces in yet another solar sponsorship brokered by Infront Sports &
Media.
As a premium partner of Royal Sporting Club Anderlecht, Mage Solar will get advertising space as well as hospitality packages at all home games.
“There is one club that stands out throughout the entire Benelux region,” said Mage Solar CEO Markus Feil.
“With this sponsorship we have scored our second goal in the quest to align the Mage Solar brand with an equally prominent football club within Europe.”
Roger Vanden Stock, President and Chairman RSC Anderlecht, added: “Sustainability in player development and sporting performance is what characterizes our club. Sustainability in energy solutions is what represents our new partner. We consider this partnership an excellent fit and welcome Mage Solar at Belgium’s most successful club.”

Puma Expands Into Rio

German sportswear giant Puma will sponsor the kits of one of Brazil’s most important teams.
The deal with Botafogo de Futebol e Regatas club is a multi-year partnership that also makes Puma the provider of all replica kits, apparel and other Botafogo products.
“Botafogo and the city of Rio de Janeiro, known worldwide for the mix of sport and lifestyle, are in perfect synergy with the company’s values,” said Carlos Laje, general manager of Puma Latin America.
“Joy, enthusiasm and passion for Botafogo make this partnership a perfect match. Our association with the team will further consolidate the position of Puma as one of the leading sports brands in the world”.

By INSIDER’s Matthew Grayson 



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