Arsenal is ditching Nike for Puma. (Getty)

Puma, Arsenal Agree to Record Kit Deal

Arsenal now boasts the Premier League’s richest kit contract courtesy of Puma.
The German sportswear brand will give the Gunners $46 million a year for the next five years, topping Liverpool’s $38 million a year from Warrior.
Puma replaces former Arsenal kit supplier Nike in its biggest sponsorship to date. Some African and European clubs already sport the Puma logo, but none with near the profile of Arsenal.
West Ham Adopts Adidas for Kit Sponsorship
Adidas are the new kit suppliers of West Ham United.
The two-year deal kicks off June 1 and includes the Hammers’ team kit, replica kit, training wear and equipment for the 2013/14 and 2014/15 seasons.
“The agreement with a world-famous sports brand provider is another signifier of our Club’s growing global standing,” West Ham Vice Chairman Karren Brady said in a statement.
“Adidas is a brand that West Ham United have a proud association with and we are looking forward to creating many more glorious memories playing in the famous three stripes.”
Steve Holland, Senior Manager , Commercial Clubs at adidas, added: “To partner with West Ham United again, considering there has been such an iconic past relationship, meant that there was genuine excitement from both parties as we agreed the deal.”
Adidas replaces Italian sportswear company Macron, whose CEO Gianluca Pavanello said the two parties would end their three-year deal on amicable terms.
FIFA, EA Sports Renew
EA SPORTS will remain the only maker of FIFA-branded video games through at least 2022.
The two parties renewed their long-running licensing agreement Wednesday with an announcement preceding the finals of the 2013 FIFA Interactive World Cup in Madrid.
“EA SPORTS released the first FIFA-branded football game back in 1993, and 20 years later our partnership with FIFA continues to be very strong,“ said Andrew Wilson, Executive Vice President and Head of EA SPORTS. 
Jérôme Valcke, FIFA Secretary General, added: “The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year’s FIFA Interactive World Cup, which is just one example of the power of our partnership with EA”.
No Love for The Football League?
Leaders of The Football League are still struggling to secure a title sponsor for the 2013/2014 season ahead of an Aug. 17 kickoff.
npower had sponsored The Football League since 2010. (Getty)
Marketing Week reports that DIY business B&Q is pulling out at the last minute after having agreed in principal to take the place of npower.
“Every [sponsorship] agency in the country is working on the deal,” a source told the British industry magazine.
Organizers reportedly want upwards of $16 million a year from their new title sponsor.
By INSIDER’s Matthew Grayson

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