Man Utd Reaches Mexican Market
INVEX is the latest bank to bring branded Manchester United credit cards to a foreign market.
Mexico’s leading bank announced Monday a four-year deal with the Red Devils, marking their first financial services partnership in North America.
“Mexico is well known for its love of football and Manchester United is lucky enough to have some 24 million loyal and passionate followers in the country,” Man Utd Commercial Director Richard Arnold said in a statement.
“Our partnership with INVEX shows our commitment to these fans.”
U.S. Soccer Signs Chevy
Chevrolet is the latest sponsor of the United States Soccer Federation.
“Our new U.S. Soccer partnership complements Chevrolet’s Global Soccer footprint that includes Manchester United and One World Futbol Project sponsorships,” Molly Peck, director of Chevrolet Advertising and Sales Promotions, said of the three-year deal.
“By bringing our customers closer to these initiatives, we’ll share the love of soccer all over the world, whether it’s parents driving youngsters to a Chevy Youth Soccer team practice, transforming the lives of children around the world through the power of play, to cheering on favorite teams at the FIFA World Cup next year in Brazil.”
U.S. Soccer President Sunil Gulati added: “We are looking forward to working closely with such a committed and supportive company across all of our National Teams, especially our Youth National Teams and Development Academy.”
State Farm Supports Gold Cup
State Farm will serve as the official auto and home insurance sponsor for the 2013 CONCACAF Gold Cup.
“Soccer is a passion for many fans around the world,” said State Farm Marketing Assistant VP Tim Van Hoof. “Reaching fans where it speaks to them is the best way to start a conversation and we are pleased to have the opportunity to work with the Gold Cup again this year.”
Marcelo Radice, Director of Sponsorship Sales & Marketing for Traffic Sports USA, the commercial agency of CONCACAF, added: “We believe their partnership with the Gold Cup will allow them to build their business relationships and strengthen their ties to the multi-cultural soccer fans in the U.S.”
This marks State Farm’s fourth consecutive sponsorship of the Gold Cup dating back to 2007.
Aston Villa, Dafabet Ink Deal
Asian online betting website Dafabet is the new main club sponsor of Aston Villa.
The sportsbook brand will see its logo on the club’s home and away shirts as part of the two-year deal.
“We are looking forward to working together with Dafabet as we continue to build and move the Club forward,” Villa CEO Paul Faulkner said in a statement.
Dimitris Karatzas, Managing Director of Online Betting and Gaming at AsianBGE, added: “After entering the Premier League last season as international betting partners to two clubs, we saw the increased potential of becoming an official club sponsor.
“It’s a very significant and proud moment for us to form such a partnership with Aston Villa, a side steeped in tradition.”
New Title Sponsor for Dynamo Kyiv
Nadra Bank is the new title sponsor of FC Dynamo Kyiv.
The deal was June 6 at Dynamo Stadium in a ceremony featuring Ivan Fursin, an honorary president of Nadra Bank; Dmitry Zinkov, head of the board of directors of Nadra Bank; Vitaliy Sivkov, the first vice president of FC Dynamo Kyiv; and Olexiy Semenenko, vice president of FC Dynamo Kyiv.
“Kyiv Dynamo in all tournaments always compete for top places,”Sivkov said in a statement.
“Our new general sponsor – Nadra Bank – also is among the leaders on the financial market of Ukraine. I’m sure that working hand by hand we not only keep safe our currant position but will make steps ahead.”
Man City Signs Indonesian Auto Partner
Daihatsu is Manchester City’s car of choice for Indonesia.
The deal makes Japan’s oldest carmaker the club’s official automotive partner in the Southeast Asian country.
“City and Daihatsu share both a pioneering spirit and commercial ambition, driving both brands forward,” said Man City Chief Commercial & Operating Officer Tom Glick.
“We look forward to working with Daihatsu to create innovative campaigns for the millions of Indonesian fans and customers of both of our organizations, fusing their passion for great football and cars.”
Amelia Tjandra, Marketing Director of PT Astra Daihatsu Motor, Daihatsu’s sole agent in Indonesia, added: “Football is arguably the most popular sport in Indonesia, played on all levels throughout the world’s fourth largest population.
“Manchester City enjoys a huge following in the region. Through synergizing our resources and customers bases, we have the opportunity to engage with Indonesia like never before.”
By INSIDER’s Matthew Grayson
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