(WFI) A couple of Ohio companies are the newest corporate partners of Major League Soccer’s Columbus Crew.
Columbus Crew Stadium. (Crew)
A one-year deal with ScottsMiracle-Gro gives the lawn care specialist naming rights to the club’s field-level row of premium seating, LED signage and a presenting sponsorship of the Crew Soccer Foundation’s pitch renovation project.
“Scotts believes that it is important to offer youth a safe, reliable field and playing area,” said Jim Lyski, chief marketing officer of ScottsMiracle-Gro. “In addition to helping reduce injuries, a strong foundation of thick and lush grass helps to create a beautiful outdoor environment that encourages children to spend time outdoors.”
And a multi-year deal makes CoughlinCars.com the official car dealership of the Columbus Crew, a distinction that comes with LED signage, multi-platform advertising and a season-long promotion through which a spectator wins a two-year lease to a new car of their choice.
Crew vice president of corporate partnerships Chris Previte added: “We are extremely pleased to welcome Scotts and Coughlin aboard. Both are highly respected companies with tremendous brand identities in our area.”
The partnerships follow a February announcement of Ohio-based shaving cream brand Barbasol as the Crew’s shirt sponsor for the next five years.
Liverpool FC Open Up to FOX
FOX Soccer is going all-access with Liverpool as the club vie for their eighth FA Cup and then comes stateside to tackle the best of Major League Soccer.
Announced on Thursday, the aptly titled six-episode documentary “Our Liverpool: Never Walk Alone” is a first for any broadcaster of world football and will air globally in autumn 2012.
“This is going to be a truly remarkable series for every football fan on earth, watching the inner workings of one of the world’s truly great clubs, and seeing things no one outside the inner sanctum has seen or experienced
before,” FOX Sports Media Group chairman and CEO David Hill said in a statement.
“Liverpool FC is cherished by its community and hundreds of millions of fans worldwide. Working with a team so unique, and wrapped in so much history, is a natural fit for a project of this magnitude and uniqueness.”
Club chairman Tom Werner added: “This will be an amazing opportunity for our fans to see a new side of the club and for us to reach out to many more potential supporters around the world who will come to understand what makes Liverpool FC so special.”
Filming begins next month and will continue as the Reds tour North America and then prepare for their 2012-2013 Premier League campaign.
By INSIDER’s Matthew Grayson
Your best source of news about the global football business is World Football INSIDER