MasterCard will continue to sponsor the UEFA Champions League. (Getty Images)
(WFI) MasterCard will sponsor the UEFA Champions League for another three seasons.
The credit giant plans to extend special offers to cardholders at the UEFA Champions League MasterCard webshop for the renewal period.
MasterCard is also doubling down on its social media sites to provide Champions League news, updates, and expert insight to fans.
” The presence and active involvement of MasterCard has contributed to the great success of the UEFA Champions League – and will do so for the next three seasons,” David Taylor, CEO of UEFA Events SA, said in a statement.
“In return we expect to keep helping MasterCard create many priceless opportunities for millions of fans and cardholders worldwide.”
Javier Perez, president of MasterCard Europe, added: “We are are proud that we will continue to offer “priceless” experiences to everyone through this partnership. Last season alone saw bank and merchant promotions in over 60 countries and this announcement ensures we can continue to reward existing and potential customers in new and innovative ways.”
MLS Crew Secure Shirt Sponsor
Major League Soccer’s Columbus Crew will have America’s No. 1 men’s shaving cream brand as their shirt sponsor next season.
The Crew struck a five-year deal with Perio, Inc. that will see its Barbasol brand emblazoned across jerseys. Financial terms were not disclosed.
The partnership announced Wednesday includes field-level LED signage and TV, radio and print advertising.
The Crew open their 17th season on March 10 at the Colorado Rapids.
Match Hospitality Taps Indian Sub-Agent for Euro 2012
Indian corporations, groups and individuals looking for Euro 2012 hospitality now have a place to go.
Fans On Stands Sports, also the sales agent in India for the 2010 World Cup in South Africa and 2011 Women’s World Cup in Germany, has been tapped by MATCH Hospitality to reprise the role for this summer’s finals in Poland and the Ukraine.
“The appointment of Fans On Stands Sports as the sub-agent for the marketing and sales of official corporate hospitality packages for UEFA EURO 2012 in India further extends our existing partnership,” said Jaime Byrom, executive chairman of MATCH Hospitality.
“We are excited at the prospect of more Indian fans coming to Europe to enjoy this world-class event from a unique vantage point and in an environment befitting the status of the tournament.”
Arun Raghu, director
of Fans On Stands, added: “We are sure that amongst fans from abroad there will quite a few football lovers from Asia, many of whom will be Indian fans also wanting to enjoy UEFA EURO 2012.
“Being part of the UEFA EURO 2012 Club Prestige Program is not only a truly unique way to experience the beautiful game with 5 star hospitality, it is also a very effective business tool that will allow our guests to create, strengthen and further develop relationships that will extend beyond the tournament.”
By INSIDER’s Matthew Grayson
Your best source of news about the global football business is World Football INSIDER
Get Free WFI news bulletins Click Here