Camera Partner for Manchester City

Manchester City will provide fans with more behind-the-scenes coverage under a new partnership. (Getty Images)

Manchester City has struck a deal that makes iON the club’s official global sports action camera partner.

iON will provide cameras and software as part of what a club release calls a multi-year partnership. Terms were undisclosed.

The team says the upshot for fans should include more behind-the-scenes training, as well as a strong match day experience with fan camera booths in the stadium.

The cameras could also be used to help the club on the field.

“iON’s camera technology and software such as Air Pro 3 and the Game will provide real-time POVs into how the first team and academy train, which can then be used by our expert performance analysis teams to gain competitive insights,” says Manchester City executive Tom Glick in a club release.

Giovanni Tomaselli, CEO of iON, says the company will be able to “help City develop youth teams and players” while also showcasing how sport and technology work hand in hand.

In other Manchester City news, the club also announced a new consumer marketing campaign with FOREX.com to raise money for captain Vincent Kompany raise money for his favorite charities.

CSL Adds Title Sponsor

Coming off a season in which its champion took the Asian Champions League, the Chinese Super League has a lucrative new sponsorship deal in place.

Guangzhou Evergrande’s success paved the way for a deal with China Ping An Insurance to become the league’s new title sponsor through 2018.

The deal is 150 million yuan a year, according to the Chongqing Evening News. Wanda, the prior title sponsor paid less than half that between 2011 and last year.

“As the league becomes more compelling, more fans are paying attention to it, creating unprecedented opportunities for commercial exploitation,” said CSL chairman Yu Hongchen in a release.

Bayern Teams with Samsung Chat Service

Samsung has announced a partnership with the reigning holders of the Champions League title.

Under the deal, Samsung’s mobile messaging service ChatON will be used to connect Bayern Munich fans with their team.

Mario Gotze will take questions this week, as fans who use the service can add him as a contact. He will then answer questions live at the Mobile World Congress.

Additional content for Bayern Munich fans will be made available over time.

“This is an important partnership for Samsung as we deliver on our ambitions to increase access to sports content for our customers,” said Samsung executive Lee Epting.

D.C. United Announces Jersey Sponsor

A multi-year agreement between D.C. United and Leidos will put the company’s logo on the front of the team’s jerseys.

According to a club statement, Leidos is a “national security, health, and engineering solutions company” and is one of the top employers in the Washington area.

The club will make the new jersey available to purchase on March 8, which is opening day.

Fans who have already purchased the 2014 jersey will be eligible to have the company’s logo added free of charge.

By INSIDER’s Nick Devlin


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