Globul Sponsorship, Old Trafford Keep Reds Rich

Manchester United top the UK football rich list for another year.
Manchester United remain the richest club in Britain. (Getty Images)
With more than $525 million in revenue last year, the Reds retain third overall in the Europe-wide Football Money League.
As usual, Spanish football giants Real Madrid ($760 million) and FC Barcelona ($714 million) sit head and shoulders above the rest because they negotiate their own TV deals, unlike their Premier League counterparts.
Bayern Munich, Arsenal, Chelsea, AC Milan, Internazionale, Liverpool and Schalke round out the top 10 with Reds rivals Manchester City at 12th.
“Continued growth of the top 20 clubs during 2010/11 emphasizes the strength of football’s top clubs, especially in these tough economic times,” said Dan Jones of the Deloitte sports business group, who compiled the standings in conjunction with the Manchester office of accountants.
“Whilst revenue growth has slowed from eight per cent in 2009/10 to three per cent in 2010/11, their large and loyal supporter bases, ability to drive strong broadcast audiences and continuing attraction to corporate partners has made them relatively resilient to the economic downturn.”
The rich list arrives two days after Manchester United’s latest sponsorship signing, a three-year deal with Bulgarian mobile operator Globul.
“Under the agreement, Globul will offer the club’s fans in Bulgaria access to exclusive Manchester United news, interviews, special features and other content over its mobile network,” Globul said in a statement.
“Furthermore, Globul and Manchester United will jointly develop a promotional micro site in Bulgarian and English, specifically tailored for local supporters.”
The club also stand to make significant revenue gains from Manchester United Events, its recently rebranded conference and events division, as well as its newly launched website aimed at using Old Trafford for more than just matches.
“Everyone knows Manchester United’s success on the field and now we want to show that its conference and events space is just as spectacular,” venue director Karl Evans said in a statement.
Old Trafford features 24 suites, 155 syndicate rooms and more than 5,000 car parking

Dortmund, Evonik Ink Renewal

Borussia Dortmund won their first league title since 2002 last year. (Getty Images)

Evonik Industries is doubling down on its support of Bundesliga champions Borussia Dortmund.

The three-year renewal of their shirt sponsorship will see the German chemical giant paying Dortmund more than $13 million a year through June 2016 with performance-related bonuses to boot.
“We are a reliable partner for our business partners, and that is what we want to be for BVB as well,” Evonik chair Klaus Engel said.
“The people who know us as BVB’s sponsor find us a lot more likeable and creative than people who don’t know about our involvement with Dortmund.”
Dortmund chairman Hans-Joachim Watzke added: “We are very happy to continue
successful cooperation with Evonik, into which both parties put a lot of heart and passion.”

Out with Nike, In with Macron for Villa

Aston Villa are ditching Nike for Italian sportswear company Macron.
The newly announced kit partnership, worth a reported $23.8 million, will also see Macron offer a range of fashion wear featuring more than 100 product lines.
“Commercially, this is the best deal the club has ever secured with an official kit partner,” Aston Villa CEO Paul Faulkner said in a statement.

“Macron has established its credibility in the development of high-quality performance football apparel and the sales and distribution of licensed products and this new partnership will significantly benefit Aston Villa in the years ahead.”

Macron CEO Gianluca Pavanello added: “Macron is a European company with a successful growth in the UK. We are particularly pleased to partner with Aston Villa, a club with great tradition and heritage, with which we share common values which are: a passion for sport, commitment and, most importantly, a focus on product quality. We look forward to this alliance and we are sure it will bring great success to what is already an historic club.”

By INSIDER’s Matthew Grayson

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