(WFI) Japanese food brand Nissin is the newest global partner of Manchester United.
Nissin says its commitment to “providing the food to fuel an active lifestyle” was a key part of making the deal as it works toward linking the club with its products.
Nissin branding will appear on boards around the field at Old Trafford, in club publications, and on the club’s official website.
“The worldwide demand for [Nissin’s] instant noodles is over 105 billion servings per year, and Nissin has a long tradition of innovation, challenging the industry with their products and setting a standard that has been emulated the world over,” said Manchester United executive Richard Arnold.
Part of the deal will include the launch of the “Hungry to Win” initiative, which will involve a number of athletes and teams.
“We strongly believe we can ‘ignite a spirit of challenge across the world’ by our partnership with Manchester United, who is the best in the world in name and in reality,” said Koki Ando, CEO of Nissin Foods.
Schalke Adds Communications Partner
Bundesliga club Schalke 04 will get an upgrade in the Wi-Fi service offered at its home stadium.
Chinese company Huawei will install a more powerful wireless network at Veltins Area as part of a new deal between the club and the company.
“We are building a significant bridge from Europe to Asia,” said club marketing director Alexander Jobst.
An executive from Huawei Germany said the company has worked with Ajax Amsterdam, Arsenal, AC Milan, and Paris St. Germain in the past.
“As one of the biggest football clubs in Germany and with their unique arena, FC Schalke 04 complement this list perfectly,” said sales director Joerg Karpinski.
Mourinho Joins BT Sport
Jose Mourinho has signed a three-year deal to become a television analyst.
The Chelsea manager will appear on BT Sport during matches in which his club is not involved, perhaps as soon as next month’s match between Arsenal and Manchester City.
It is unknown whether conflict of interest concerns will keep him away from Premier League matches, but he will likely have a role in FA Cup, Champions League and Europa League coverage.
Mourinho is a two-time Champions League and Premier League winner and is the only man to win league titles in England, Spain, and Italy.
Brondby IF, TDC Partner Up
Danish Superliga team Brondby IF has a new main sponsor: telecoms group TDC.
The deal is for one year, TDC calls it a “multi-million million crown” agreement. TDC’s betting site, Bet25, will place its logo on player shirts. TDC purchased a 51 percent share in the company recently.
Brondby, which finished fourth in the Danish Superliga this past season, is based in Copenhagen and a rival of FC Copenhagen.
By INSIDER’s Nick Devlin