Liverpool Signs Subway
Sandwich chain Subway has come to terms on a multi-year sponsorship with Premier League leaders Liverpool.
The deal makes Subway the official training food partner of the club.
Meanwhile, Liverpool will assist the company in its community initiatives to support healthy eating and active lifestyles.
“We’ve worked closely with the Subway team over the last few weeks and have seen first-hand the value they place on giving back to local communities,” said Liverpool chief commercial officer Billy Hogan in a team release.
Hull City Completes Umbro Kit Deal
A new four-year deal between Umbro and Hull City will put the sporting goods manufacturer on the club’s jerseys starting June 1.
Umbro previously supplied kits for Hull City through 2010 before they were replaced by Adidas.
“Hull City and Umbro have enjoyed some special moments together, and we are looking forward to many more,” said Umbro executive Paul Nugent, also calling Hull City’s amber and black colors “one of the most iconic combinations in football.”
Financial terms were not disclosed.
News of the deal was announced during the 24th minute of Hull City’s recent match against Arsenal to commemorate 1924, the year Umbro was established.
Bolton Stadium Name Change
Bolton Wanderers’ stadium will undergo a name change and be known as Macron Stadium in July.
Macron signed a four-year agreement with the English Championship side, which will also see the Italian sportswear company provide kits for the team.
Bolton’s stadium had been known as Reebok Stadium since 1997. This will be the first name change for the ground.
“This is an extremely exciting and beneficial deal for our club,” chairman Phil Gartside said in a statement on Bolton’s website.
“We will be proud to carry the Macron brand on our stadium and official merchandise for the coming seasons. We have been very impressed with their passion for football and their ideas to grow our partnership.”