Liverpool fans in Thailand (Getty Images)

(WFI) Premier League Club Liverpool added InstaForex in a two-year regional partnership.

InstaForex will run Liverpool promotions and offer tickets to Liverpool matches in Asia and the Commonwealth of Independent States for the next two seasons.

“We are delighted to welcome InstaForex to the Liverpool family as our very first online foreign exchange trading partner,” Liverpool chief commercial officer Billy Hogan said in a statement.

“The online service has over 1.2 million online customers and those in Asia and the CIS will see InstaForex offering fans content and access to the team they love.”

English Non-League Football to Get Title Sponsor

Play in Englands Football Conference (Getty Images)

Vanarama will sponsor the English fifth and sixth divisions of football for the next three years.

The Football Conference signed Vanarama Friday to a title sponsorship, succeeding Skrill as the Conference’s namesake.

The three divisions will be called the Vanarama Conference, Conference North and Conference South through the 2016-17 season. Last year the fifth division was known as the Skrill Conference Premier.

“Branding is a key element in this sponsorship for Vanarama, who will now be able to link their rapidly growing name, allied to our national sport through our position in it, backed with vibrant media coverage,” Brian Lee, chairman of the Football Conference, said in a statement.

The Conference Premier is the highest non-Football League level of football in England.

“I am sure I speak for the whole of the Football Conference family, in welcoming such a competitive and innovative brand as Vanarama, to become our new title sponsor.”

NYCFC Add Sponsorship Firm

Hayes will serve as the sponsorship recruitment firm for the 20th Major League Soccer franchise NYCFC.

Set to begin play in 2015, NYCFC will receive help from Hayes in identifying future sponsorship endeavors.

As part of the agreement Hayes will be able to use the NYCFC logo, players, and brand messages on its promotional material and other platforms.

By INSIDER’s Aaron Bauer

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